Other products
Mr Salt Iodized Table Salt
- Pricing
- Placement/Distribution – restaurants, sari-sari stores, schools, canteens
- Promotion – advocacies on DOH programs, food establishments associations
Strength
- Product of Salinas Foods, Inc. maker of FIDEL
- Has Sangkap Pinoy seal , approved by BFAD and FIDEL seal
- Salt quality is the same or better than the other leading brands
Weakness
brand is not as popular as other leading brand (McCormick, RAM, Gina)
Opportunities
lower-priced salt compared to other leading brands, can ride-on the image of social marketing of FIDEL
Threats
Commoditization
Available in
| Pack | 1 kilo | 500 gram | 250 gram | 100 gram | 115 gram disposable shaker |
Healthy Lifestyle Society of the Philippines
An advocacy group with the aim to promote the 5 components of HL namely regular exercise, smoking cessation, balanced diet, stress management and weight management. With the theme "Save Lives, Our Lives!", the activities prepared by the organizers Learn more...
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